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On our office wall we have our favourite brand name…
STICK MAN WITH THE BIG ROUND HEAD
It’s a catchphrase, a buzzword, a part of our company fabric.
Trying to explain an in-joke is about as pointless as being a stripper in a nudist colony, however…
Stick Man is our first choice for every brand name brief that comes across our desks.
He’s there to remind us the branding challenge means having a tale to tell.
Sometimes you tell it straight and sometimes you build in enigma.
But whatever you do, you tell the tale.
We don’t believe in calling a spade an earth-inverting implement.
But we do believe in calling a character made entirely from lines surmounted by a cranium unparalleled in its circularity… Stick Man With a Big Round Head.
‘I know my place’
Are you sure?
Maybe you know where you are now, but where do you want to be?
And do you know how to get there?
Taking your new product to the market or re-igniting your clients’ enthusiasm for your
business in a crowded
world needs lateral strategy.
And that needs fresh minds, creative thinking, new tangents, clear and memorable messages…
And we’ve got ‘em.
‘Just skateboard into the middle of the traffic – don’t worry, everybody’ll see you and stop’
Yeah, well, if you’re lucky…
Your message has to compete with all sorts of noise if it’s going to make its presence felt.
It takes a lot more than luck to stop the traffic.
That’s what we do.
‘Products should stand up for themselves…’
Sure, hands up who’d buy eggs with no shells.
Everything from popcorn to pop stars to pasta to politicians comes ready-packaged
So you can usually be sure you get what you see… in pop stars, pasta and popcorn at least.
And we love doing that
Now, this is OUR website, it talks like us, looks like us and suits our needs.
Yours needn’t be anything like it.
But if your business suits smooth, corporate, edgy, homespun, provocative,
olde-worlde charm or total anarchy… Guess what?
Yup, we can do that as well
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